In November 2012, the headquarters of Zuccolo Rochet France was relocated to new 2700m2 premises in Parc Altaïs, in Chavanod near Annecy. This modern and highly functional infrastructure enables the Group to establish its positioning and continue its strategic development. From logistics and stock processes to sales administration, shipping, and more, everything has been designed to optimize production times and the efficiency of the whole chain. A workshop with a cutting area, point-of-sale material assembly and paint booths has been created, affirming ZRC’s position as market leader in watch straps and in its standard and made-to-measure promotional environment. ZRC has even entirely reproduced a store environment within the premises, providing the perfect setting in which to test its newly launched products and store window designs before sending them to its network of distributors.